About
AIME'E CRUISES - From heritage to refined luxury
Aime’e Cruises is invested in and owned by Aime’e Yatch Company, and proudly operated by Bai Tho Junks – one of the pioneering cruise operators in Halong Bay since 1991. With more than three decades of expertise, Bai Tho has established a strong reputation for safety, professionalism, and exceptional service. As the newest chapter of this legacy, Aime’e Cruises is created to redefine refined luxury on Halong Bay, combining trusted heritage with a new vision of elegance and exclusivity. Continuing the legacy of Bai Tho Junks, pioneers of Halong Bay cruising since 1991, Aime’e Cruises represents the next chapter of refined luxury. Developed over five years and launched in 2025, Aime’e was designed to balance exclusivity with world-class service, offering privacy, elegance, and unforgettable journeys. Every voyage is a promise of excellence, crafted from three decades of knowledge and passion.
- What does the name “Aime’e” mean?
The name Aime’e is inspired by the French word for “beloved,” symbolizing love, refinement, and cherished experiences at sea.
- What message does the Aime’e logo carry?
The logo is inspired by the lotus—Vietnam’s national flower—representing purity, resilience, and the spirit of rising endlessly. Combined with the letter “A,” it reflects both tradition and modern identity, rooted in Halong Bay.
- How is Aime’e connected to Bai Tho Junks?
Aime’e is the next chapter of Bai Tho’s 30-year legacy, carrying forward the tradition of excellence while introducing a new standard of refined luxury.
- What makes Aime’e Cruises unique among Halong Bay cruises?
With only 29 suites, Indochine-inspired interiors, and world-class facilities, Aime’e offers an intimate yet luxurious experience—balancing privacy, elegance, and personalized service.
OUR STORY
The journey of Aime’e Cruises began as a dream carefully nurtured over five years—a time when Halong Bay tourism faced many changes and challenges.
From the very beginning, Aime’e was more than a project; it was a heartfelt ambition to create a cruise that would carry forward the proud 30-year legacy of Bai Tho Junks, while opening a new chapter of refined luxury. Every idea, every design, and every detail was shaped by the desire to honor our heritage and to exceed the expectations of future travelers. Aime’e embodies the dedication and passion of Bai Tho’s team, who poured decades of knowledge and experience into crafting a vessel where privacy, elegance, and personalized service come together.
Aime’e Cruises is a promise: to keep striving for excellence, to create meaningful journeys, and to share with every guest the timeless beauty and spirit of Halong Bay
Our Team
Behind Aime’e Cruises is a team of dedicated professionals who share the spirit of Bai Tho Junk’s pioneering legacy. With years of experience in hospitality and maritime operations, our crew embodies professionalism, warmth, and a genuine commitment to personalized service. Their passion ensures that every guest feels cared for, from the smallest detail to the grandest moment on board.
Chef
Captain
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Cruise Manager
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Waitress
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Customer Service
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Restaurant Supervisor
Inspiring Journeys, Lasting Values
Vision
Vision
- To be a leading name in premium Halong Bay cruises, setting new standards of professionalism and world-class hospitality.
- To create a distinctive luxury travel brand that celebrates Vietnamese culture while uniting people with the harmony of nature.
Mission
Mission
- To craft journeys that go beyond service, leaving guests with unforgettable memories and meaningful moments.
- To build a welcoming space where travelers can embrace the beauty of Halong Bay and experience the soul of Vietnamese tradition.
Core Values
Core Values
- Innovation with Purpose – Continuously redefining service excellence to bring fresh and elevated experiences.
- Guest-Centered – Placing satisfaction at the heart of every detail, with an unwavering commitment to quality and care.
Cultural Values
Cultural Values
Preserving and showcasing authentic Vietnamese traditions, ensuring that each journey reflects the spirit of our heritage.
Community Values
