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AIME'E CRUISES - From heritage to refined luxury

Aime’e Cruises is invested in and owned by AIMÉE YACHT COMPANY, and proudly operated by Bai Tho Junks – one of the pioneering cruise operators in Halong Bay since 1991. With more than three decades of expertise, Bai Tho has established a strong reputation for safety, professionalism, and exceptional service. As the newest chapter of this legacy, Aime’e Cruises is created to redefine refined luxury on Halong Bay, combining trusted heritage with a new vision of elegance and exclusivity. Continuing the legacy of Bai Tho Junks, pioneers of Halong Bay cruising since 1991, Aime’e Cruises represents the next chapter of refined luxury. Developed over five years and launched in 2025, Aime’e was designed to balance exclusivity with world-class service, offering privacy, elegance, and unforgettable journeys. Every voyage is a promise of excellence, crafted from three decades of knowledge and passion.

OUR STORY

“Aime’e, derived from the French word for ‘beloved,’ symbolizes a cruise created with passion and care—where every journey is meant to be cherished.”

From the very beginning, Aime’e was more than a project; it was a heartfelt ambition to create a cruise that would carry forward the proud 30-year legacy of Bai Tho Junks, while opening a new chapter of refined luxury. Every idea, every design, and every detail was shaped by the desire to honor our heritage and to exceed the expectations of future travelers. Aime’e embodies the dedication and passion of Bai Tho’s team, who poured decades of knowledge and experience into crafting a vessel where privacy, elegance, and personalized service come together.

The Team

Our Team

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Aime'e Cruises

Inspiring Journeys, Lasting Values

Every memorable voyage begins with a clear vision, heartfelt service, and values that shape each guest experience with grace, warmth, and intention.

Vision

To be a leading name in premium Halong Bay cruises, setting new standards of professionalism and world-class hospitality.
To create a distinctive luxury travel brand that celebrates Vietnamese culture while uniting people with the harmony of nature.

Mission

To craft journeys that go beyond service, leaving guests with unforgettable memories and meaningful moments.
To build a welcoming space where travelers can embrace the beauty of Halong Bay and experience the soul of Vietnamese tradition.

Core Values

Innovation with Purpose – Continuously redefining service excellence to bring fresh and elevated experiences.
Guest-Centered – Placing satisfaction at the heart of every detail, with an unwavering commitment to quality and care.

Cultural Values

Preserving and showcasing authentic Vietnamese traditions, ensuring that each journey reflects the spirit of our heritage.

Community Values

Supporting sustainable growth while protecting and promoting the cultural and natural treasures of Halong Bay for future generations.