Where “To Be Loved” Becomes a Journey
Every story begins with a name — and the story of Aime’e begins with one simple, beautiful word: “Beloved.”
Derived from French, Aime’e means “to be loved.” It is not only a name but a philosophy, a feeling, and a promise — that every moment spent aboard Aime’e Cruises is crafted with care, intimacy, and genuine affection.
Because to be loved is to feel seen, understood, and valued — and that is what we believe every journey on Halong Bay should be.

A Dream Born from Legacy
Aime’e is not a new name rising out of nowhere — it is the next chapter of a story that began over 30 years ago with Bai Tho Junks, one of the pioneering cruise operators in Halong Bay.
For three decades, Bai Tho Junks has carried thousands of travelers across the emerald waters of Halong, Bai Tu Long, and Lan Ha, known for its craftsmanship, safety, and heartfelt hospitality.
Now, through Aime’e Yacht Company, this legacy has evolved — from traditional wooden junks to a 6-star boutique cruise designed for a new era of refined luxury.
Aime’e represents the heart and soul of this transformation: the blending of experience, artistry, and emotional connection that Bai Tho has perfected over generations.
“Aime’e is not just built — she is crafted, born from thirty years of passion for Halong Bay and the people who love it.”
A Different Kind of Luxury
In recent years, Halong Bay has seen an influx of massive modern ships — towering, 100-room vessels that resemble floating hotels.
Yet, Aime’e stands apart — gracefully and intentionally.
With just 29 cabins, Aime’e is designed to be intimate, personal, and quietly luxurious — a space “just enough” to make every guest feel truly at home.
Here, you are not one among hundreds. You are part of a small, curated circle of travelers who share a love for beauty, culture, and tranquility.
Every suite, every detail, and every gesture aboard Aime’e is shaped around the philosophy of Refined Luxury, To Be Loved.
“In a world of grandeur, Aime’e chooses grace — smaller in scale, but infinitely deeper in soul.”

Timeless Indochine, Contemporary Elegance
The design of Aime’e Cruises draws inspiration from the Indochine spirit — where classical charm meets modern sophistication.
The interiors weave together soft ivory tones, brushed brass, and dark walnut wood, evoking both nostalgia and serenity.
Each curve, each texture, tells a story — the carved wood panels reminiscent of Hanoi’s old villas, the delicate lighting inspired by vintage lanterns, the gentle scent of lotus and teakwood in every room.
Aime’e’s 29 suites — from the Grace Ocean Suite to the Aime’e Suite at the bow — are sanctuaries of calm, each framed by floor-to-ceiling bay windows and private balconies that open directly to the sea.
It’s luxury that feels personal, not distant; warm, not extravagant.

The Philosophy of “To Be Loved”
At the heart of Aime’e lies a very human idea:
Luxury is not defined by excess — but by emotion.
Every detail on board is designed to make guests feel cared for and cherished — from the warm welcome drink at check-in, to the good-night card placed gently on your pillow, to the staff who remember your favorite tea after the first morning.
Aime’e embodies the belief that true hospitality is heartfelt, not rehearsed.
It is about creating moments that feel sincere and effortless — where guests don’t just admire the bay, but belong to it, even if only for a few days.
“To be loved is to be remembered — even after you’ve sailed away.”

A Voyage with Purpose
Beyond beauty and comfort, Aime’e carries forward the Bai Tho Junks commitment to responsible travel.
The vessel is built with sustainable materials, eco-efficient engines, and waste management systems that protect the delicate marine environment of Halong Bay.
Because loving the bay also means preserving it.
Aime’e’s team — from captains to butlers — shares the same mission:
to craft a voyage that respects nature, honors tradition, and leaves only gentle ripples behind.

The Promise of Aime’e
Every element of Aime’e — from her elegant Indochine design to her intimate capacity — is a love letter to Halong Bay and to those who choose to experience it differently.
She is the embodiment of Bai Tho’s 30-year legacy, reimagined for modern travelers seeking quiet sophistication rather than spectacle.
She invites guests to slow down, to savor the soft rhythm of waves, and to rediscover the joy of being truly present.
Aime’e Cruises – where timeless Indochine elegance meets contemporary luxury on Halong Bay.
To be loved. To be remembered. To belong.




